Perceived Security

Decision Making

People could ask:

• Does this seem trustworthy?
• Are there any obvious concerns?
• Do I see any familiar patterns?
• Does the offering feel consistent?
• Does the offering feel straightforward?

Let us look at some examples. Alice wants to open a bank account, and she has variety of choices:

Perception	ABC	XYZ	Your product
Perceived Safety	✅	❌	❌
Perceived Security	✅	❌	✅
Perceived Privacy	✅	❌	❌
Perceived Ease of Use	✅	❌	❌
Perceived Usefulness	✅	❌	✅

As a bank, you might think you're competing with other banks on security. But the reality is different. People are starting to ask questions like:

• Why does my social media app have more security features than my bank?
• Why can I use biometric authentication on my social media app but not my bank app?
• Why does my social media app give me tips to improve my account security, but my bank doesn't?

Even if your product is better behind the scenes, public perception might say otherwise. Due to factors like brand loyalty and cost, people might not switch to your product even if it offers superior value. Business isn't easy, but you can improve your chances by making security a key part of your brand. This website will show you practical examples to enhance perceived security on your apps. It's not a complete guide, but it's a good starting point.