(1) Perceived Safety
How safe people feel about the offering.
(2) Perceived Security
How secure people feel about the offering.
(3) Perceived Privacy
How private people feel their information is.
(1+2+3) Perceived Trust
When perceived safety, security, and privacy come together, they create perceived trust.
(4) Perceived Ease of Use
How easy people think your offering is to use.
(5) Perceived Usefulness
How helpful people find your offering.